The organization is owned by an experienced Botanist Dr. Updesh Purohit, a plant physiologist with his vast experience in this field of plant sciences, which initiated him to publish authentic literature for scientists and farmers. His is of opinion that the knowledge of science and technology should reach from laboratory to land.

The Managing Director of the organization is Dr. S. S. Purohit, an experienced Professor of Botany with specialization in Plant Physiology and Biotechnology. His insight in the subject and creative innovative approach in various fields of Agriculture and biological sciences made possible to publish the books of International standard.